Monday, July 15, 2013

With Thousands of Medical Apps Available, Revenues Grow

This Fierce Healthcare article cites Kalorama's growth rate of 25% for medical app's revenue growth, and talks about the amount and variety of medical apps available:

Mobile healthcare and medical app downloads should reach 44 million by the end of this year, rising to 142 million in 2016, but the percentage of people who have downloaded one has remained at 10 percent for the past two years. In that time, the number of health apps has grown from 2,993 in the beginning of 2010 to 13,619 in April of 2012, according to World of DTC Marketing.
The article goes on to say that the not only for financial and medical benefits, but to actively engage with patients.

Kalorama has reviewed the market for medical apps and forecasted trends in the future.  The report can be found here